For FMCG, distribution and B2B field teams
Stop paying for kilometres
nobody drove.
Field agents are paid on distance travelled and visits claimed, and both are self-reported. FieldFlowSales records the route natively, verifies each visit inside a geofence, and keeps working when the signal drops, so the numbers you reimburse against are ones you can actually check.
Live on both stores
The problem
The most expensive line in your sales budget is the one nobody can check.
Consumer-grade GPS carries 10 to 50 metres of error and collapses in dense market areas, basements and low-signal rural belts. So the industry’s answer has been a WhatsApp photo and a signature. Managers spend a quarter of the week reconciling claims they have no instrument to verify.
None of that is a people problem. It is a measurement problem, and it is fixable.
How to verify visits without micromanagingWhat it costs a 20-agent team, per year
A cost model, not measured results. Run it on your own rates.
- Fuel and mileage over-claim
- 15% error on 50 km/day/agent at ₹8/km
- ₹3,60,000
- Manual route verification
- 15 min/agent/day of a manager's time
- ₹4,50,000
- Lost agent productivity
- GPS failures and re-entering the same data
- ₹76,800
- Compliance and audit clean-up
- Correcting records after the fact
- ₹1,24,000
Aerospace-grade technology
Built around how field teams actually work.
The route engine borrows filtering and error-correction techniques from autonomous vehicles and aviation, because the hard part is not drawing a map. It is holding on to the data when the phone, the network and the battery are all working against you.
Route tracking that holds on
A native background service keeps recording through app kill, battery saver and signal loss, with drift correction applied before any distance is reported.
- Runs outside the app process
- Written to local storage before sync
- Survives reboot mid-route
Visits verified against a place
Agents check in only from inside a configurable geofence, with an odometer photograph at the start and end of every route.
- 50 to 100 metre geofence radius
- Timestamped odometer photos
- Customer-side confirmation
Orders captured in the field
Agents raise new orders at the outlet, see what that customer bought last time, and leave visit notes that sync straight back to the office.
- Order entry without a connection
- Recent order history per outlet
- Notes synced to the admin console
Reporting your auditors accept
Managers see routes, visit history and attainment for their own team only, with every sensitive action written to an audit log.
- Organisation-scoped data isolation
- Role-based access control
- Audit trail on sensitive actions
How it works
From route planning to route summary, in one flow.
Step 1: Plan and assign routes
Managers schedule routes, assign customers and stops, and set the geofence radius and odometer photo rules.
ActiveMumbai Route A8 customersQueuedPune Route B12 customersStep 2: Start route, capture odometer
The agent starts the route in the app, grants GPS permission, and photographs the odometer before departure.
Start RouteStep 3: Check in inside the geofence
The agent navigates to the outlet and can only check in once physically inside a 50 to 100 metre geofence.
✓ Inside geofenceCheck InStep 4: End route and review
A closing odometer photo ends the route, and the summary reconciles GPS distance, visits completed and orders placed.
Route summaryGPS distance24.8 kmOdometer25.2 kmVisits8/8Orders₹1.2L
Go deeper.
The detail behind the pitch, split so you can send a colleague straight to the part they care about.
- ProductHow the tracking actually holds upThe native GPS service, offline durability, and the separate views agents and managers each get.Read more
- SecurityWhere your field data livesOrganisation-scoped isolation, role-based access, audit logging and encrypted storage.Read more
- PricingPlans, and how we compareWhat each plan includes, how we differ from basic GPS apps, and answers to the questions buyers ask.Read more
Ready to level up your field sales?
Give your agents a powerful app, your managers real-time visibility, and your platform a clean, auditable trail.
Get the agent app