Guides
How field sales operations actually work in India: choosing software, verifying visits, and planning beats that agents can complete.
SFA software manages what a field sales team does outside the office: who they visit, what they sell and what it costs to get them there. Here is how it differs from CRM, and what to look for in India.
7 min read
Visit verification fails when it feels like surveillance. The methods that work verify the work, not the worker, and give agents something back.
6 min read
A beat plan decides which outlets get visited, how often, and in what order. Get it wrong and agents quietly rewrite it themselves.
6 min read
Reimbursement is usually the largest uncontrolled line in a field sales budget, not because people are dishonest, but because nobody can check the number.
7 min read
Gaps in field tracking data are usually the operating system doing its job, not an agent avoiding theirs. Here is what actually stops location recording on Android.
8 min read
Every vendor demos well. The differences show up on a three-year-old handset, in a basement, at four in the afternoon. Design your evaluation around that.
7 min read